CK one for Calvin Klein

BAF was commissioned to produce the graphics for Calvin Klein’s new CK one campaign for flagship stores in the UK and Munich. The campaign not only included producing digitally printed graphics but also presented BAF with their first venture into Digital Motion Graphics .

In conjunction with digitally printed window and store graphics the design scheme also required their New York produced ‘edgy’ and unconstructed industrial video to be played in the store windows. Working with our digital media partners, we presented the client with static visuals and a simulated video of our proposed solution.

Freestanding structures were built to fix a range of 19” and 32” non-branded LCD display screens. After consultation with the client to determine the video quality level and duration, the video content was repurposed onto individual SD cards, enabling each screen to show a different part of the show-reel. Pre-installation of the screen brackets was done at BAF, enabling the units to be manoeuvred into place during the final install which was coordinated with the installation of the printed graphics.