Close Menu

Call us 0844 8759632

BAF Graphics helps Selfridges windows stand out with its Diamond Jubilee celebration campaign

Jubilant

Wednesday 30th May 2012


Selfridges Ltd, the stylish London department store, called on BAF Graphics’ technical expertise to effectively depict its “Big British Bang” campaign in honour of the Queen’s Diamond Jubilee.

Starting in May and continuing throughout the summer, Selfridges will be hosting a creative homage to the Queen’s Diamond Jubilee and this iconic moment for Britain through its Big British Bang concept led campaign, which involves a wide range of events. Together with initiatives such as The Big British Shop, which will be offering exclusives from some of Britain’s top brands, and the British style-focused Britannica exhibition, Selfridges wanted its world-famous windows to be appropriately dressed as the first point where visitors would begin their quirky Diamond Jubilee experience.

Selfridges aim was to create outstanding visual graphics with impressive quality and creativity and to achieve this, the iconic department store appealed once again to its trusted display graphics partner BAF Graphics. The experienced team at BAF was challenged with delivering photographic quality prints produced on high performance substrates to effectively convey the theme of Selfridges’ witty campaign. Each window portrays a typically British scene, but re-invented with an amusing twist. From a re-imagined changing-of-the-guards to a big builder’s tea party, Selfridges Diamond Jubilee windows are an entertaining celebration of Great Britain.

BAF Graphics has built anticipation with huge printed teaser window wraps produced on block-out vinyl which revealed stunning 3D graphics in the displays behind, complemented by multiple in-store graphic promotions. The project involved the use of its Oce’ Arizona equipment to print directly onto MDF and foamboard, on large-scale cut-outs. Digital technology was combined with hand painting many of the raw edges to achieve 3D effects.

“'BAF Graphics helped us to make the Big British Bang windows one of the most popular schemes we've ever done. The installation went really smoothly and we are delighted with the quality of the prints,” comments Abi Shapiro, Production Manager at Selfridges Ltd.

More News
Big British Bang Selfridges 2012
Big British Bang, Selfridges
Big British Bang Selfridges 2012
Big British Bang Selfridges 2012

Latest

Beyond Caravaggio
Monday 28th November 2016

It's a Masterpiece!

In September this year BAF were commissioned by the National Gallery to produce a unique artwork to cover the giant hoarding...

read more
Why Christmas Window Displays Are Still Important
Friday 20th November 2015

Christmas seems to arrive earlier each year, and it's easy to see why when the festive displays start appearing in shop windows in November. Such...

read more
BAF Graphics at the World Rugby Museum
Monday 28th September 2015

Now Is the Perfect Time to See Our Work at the World Rugby Museum

The Rugby World Cup has kicked off, and at BAF Graphics we're looking forwards...

read more

Cheap Synthroid

Synthroid is especially important during competitions and for rapid muscle growth. No prescription needed when you buy Synthroid online here. This drug provides faster conversion of proteins, carbohydrates and fats for burning more calories per day.

Cheap Abilify

Abilify is used to treat the symptoms of psychotic conditions such as schizophrenia and bipolar I disorder (manic depression). Buy abilify online 10mg. Free samples abilify and fast & free delivery.

Sponsored:

acquisto viagra

online in Italia.