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The meaning of 'BAF'…

Thursday 6th February 2014


We are often asked “what does ‘BAF’ actually stand for?”

Well let’s take a trip down memory lane - When BAF Graphics was established over 30 years ago, a name was chosen that captured the very essence of what the company was about and how it would operate. Ironically 30 years on, it is still relevant today.

BAF is an acronym for ‘blue-arsed fly’ but it’s only when you delve a little deeper, does it all make sense.

‘blue-arsed fly. n: small, flexible organism capable of amazing speed in all conditions, constantly on the move around the clock; efficient & successful; major assets include speed, adaptability, structure, size, metamorphosis and specialised systems of reproduction’

Back then we were saying…

  • “When it comes to graphics, we’ll provide you with what you need – quality results, supplied on time.”
  • “Although we guarantee a speedy response, we know it’s quality and accuracy that count in the long term.”
  • “You’ll always know where you are with us – our full range of in-house services gives you tight control over every project.”
  • “When speed is of the essence, you know BAF will pull out the stops and get your graphics there on time – we’ll happily run around like a blue-arsed fly.”

So there we have it, never has the past been more relevant.

BAF Graphics - still true to our word.

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