Seifert Interiors were briefed to create a modern interior with a warm, inviting atmosphere for Hilton Hotels, Reading, which, although contemporary, would not date quickly. They chose to highlight, natural familiar materials such as wood, wool, glass and stone; this was achieved by both specifying the actual finishes as well as introducing them into the artwork and Rho printed wallcovering, shown here using BAF’s textured Digimura, in an over-scaled and abstract way.
The result of this “joined-up” approach to the interior scheme has been to ensure that the guest experiences the same natural, warm ambience, all the way from the main reception to the bedroom. Commissioned by Project Art, this project was further complimented by the inclusion of canvas wrapped artworks, selected by Seifert Interiors for the public areas, which continued the natural theme.
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