Christmas for Selfridges was about focused on toys for all ages. In addition to printed self adhesive and cut vinyl, BAF printed direct to over 150 sheets of eco-friendly Dufaylite, a honeycombed- centre, card-faced rigid board, ideal for backdrop and free standing displays.
In the London and Manchester Selfridges stores, all back windows have been clad in Dufaylite and also using the same Dufaylite printed boards, props such as open-sided, back-lit buildings and Christmas trees have been made to enhance the display. For Birmingham BAF printed onto self adhesive vinyl in order to wrap both of their 30 metre long main street level windows.
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