The project was to launch Stella McCartney’s Autumn 2013 collection. They wanted the windows to reflect the strong, graphic elements in the collection and to create a cohesive message between the installation and the mannequins.
The mirrored panels were mounted with TeslaBase magnetic strips, and the model cut-outs printed to a steel based material called Digital TeslaFlex so the graphics could be easily changed throughout the duration of the windows scheme. Each panel is double sided and rotates to showcase the looks front and back.
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