Close Menu

Call us 020 8875 8100

BAF Graphics shortlisted in FX Awards

We’re thrilled to announce we have been shortlisted for the ‘Eco Project/Product’ category at this year’s FX Awards.

Monday 26th September 2011


We entered the category with ‘Project Ocean’ which is aimed at raising awareness of marine conservation and is the result of a collaboration between Selfridges and some of the environmental organisations such as The Zoological Society of London (ZSL), the Marine Conservation Society and Greenpeace. One of the methods of getting the message over was to create a vast window display in the London store. We were commissioned to produce an extensive range of graphics - including a preview and teaser campaign based on digitally printed window films featuring oceans of swimming fishes and forks, together with images of the sea - because of our knowledge and proactive approach.

To complete the installation we researched the best eco-friendly materials which matched excellent performance with sustainable features and decided to use the 100% recyclable Dufaylite, a lightweight rigid composite board bonded to a recycled paper honeycomb core sourced from sustainable forests and Forex Smart, a lightweight and strong rigid non PVC board substrates, which we printed directly onto using our latest large format digital print technology. We also produced the graphics for some interactive windows which integrated print with digital signage and created a “Whale Rodeo” area within the store, fitting out a wall made of MDF, covered with a digitally printed backdrop showing unusual “Whale Rodeo” themed graphics.

We’re looking forward to November 29th when the winners will be announced.

More News
Eco friendly print to 'Dufaylite' used for Selfridges 'Project Ocean'

Latest

Beyond Caravaggio
Monday 28th November 2016

It's a Masterpiece!

In September this year BAF were commissioned by the National Gallery to produce a unique artwork to cover the giant hoarding...

read more
Why Christmas Window Displays Are Still Important
Friday 20th November 2015

Christmas seems to arrive earlier each year, and it's easy to see why when the festive displays start appearing in shop windows in November. Such...

read more
BAF Graphics at the World Rugby Museum
Monday 28th September 2015

Now Is the Perfect Time to See Our Work at the World Rugby Museum

The Rugby World Cup has kicked off, and at BAF Graphics we're looking forwards...

read more