Close Menu

Call us 020 8875 8100

The meaning of 'BAF'…

Thursday 6th February 2014

We are often asked “what does ‘BAF’ actually stand for?”

Well let’s take a trip down memory lane - When BAF Graphics was established over 30 years ago, a name was chosen that captured the very essence of what the company was about and how it would operate. Ironically 30 years on, it is still relevant today.

BAF is an acronym for ‘blue-arsed fly’ but it’s only when you delve a little deeper, does it all make sense.

‘blue-arsed fly. n: small, flexible organism capable of amazing speed in all conditions, constantly on the move around the clock; efficient & successful; major assets include speed, adaptability, structure, size, metamorphosis and specialised systems of reproduction’

Back then we were saying…

  • “When it comes to graphics, we’ll provide you with what you need – quality results, supplied on time.”
  • “Although we guarantee a speedy response, we know it’s quality and accuracy that count in the long term.”
  • “You’ll always know where you are with us – our full range of in-house services gives you tight control over every project.”
  • “When speed is of the essence, you know BAF will pull out the stops and get your graphics there on time – we’ll happily run around like a blue-arsed fly.”

So there we have it, never has the past been more relevant.

BAF Graphics - still true to our word.

More News



Beyond Caravaggio
Monday 28th November 2016

It's a Masterpiece!

In September this year BAF were commissioned by the National Gallery to produce a unique artwork to cover the giant hoarding...

read more
Why Christmas Window Displays Are Still Important
Friday 20th November 2015

Christmas seems to arrive earlier each year, and it's easy to see why when the festive displays start appearing in shop windows in November. Such...

read more
BAF Graphics at the World Rugby Museum
Monday 28th September 2015

Now Is the Perfect Time to See Our Work at the World Rugby Museum

The Rugby World Cup has kicked off, and at BAF Graphics we're looking forwards...

read more