A true celebration of graphics to welcome in Spring
Thursday 19th April 2012
BAF are more accustomed to taking briefs and producing exceptional graphics for their clients displays rather than for themselves but this year, what better way to celebrate over 30 years in the graphics industry than by exhibiting for the first time at the VM & Display Show 2012, at the Business Design Centre, London, 17-19th April.
With a firm foot hold in the Retail market place, the VM & Display show presented the perfect opportunity for BAF to showcase their expertise with a compelling stand that exuded both quality and the breadth of the graphics they are able to create for their clients.
While visitors were treated to freshly cooked pop-corn on the stand, the theme was clearly spring-like with nature taking a graphical form. A sophisticated interpretation of a tree branch learnt across their high-gloss white back wall, produced in matt cut cast vinyl the branch was interlaced and complimented with muted metallic coloured leaves. Extending from a grass printed floor vinyl was an interactive wall which continued the Spring theme with a imposing stylised image of a tree printed to white SAV vinyl and mounted to a magnetic wall surface. Upon which were an assortment of butterflies, birds and dragonflies printed on and cut out of ferrous steel paper, which visitors were free to move around the tree itself. To the side of the stand visitors were greeted with an image of a fox gleefully looking up at a squirrel resting on a branch. This was printed with under-spot white onto optically clear film and mounted in one full drop onto Perspex and set just in front of a backdrop of a printed woodland image, creating a captivating and life-like 3D interpretation.
Visitors also saw artistically illustrated flower heads printed to tension fabric and mounted onto and LED lightbox. While passersby were able to enjoy a digital experience, produced in collaboration with their digital motion graphics partner Freehand, of alternating images of projects past and present, from BAF’s enviable list retails clients,
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