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Carocom - Westgate Oxford

Carocom were commissioned to design the marketing suite of Land Securities at Westgate Oxford. The 3,000 sq ft space, close to the £0.5bn development in Oxford city centre, is to be the hub for the LS Leasing team and venue for a wide variety of community engagement events and meetings. BAF worked hard to fulfil the clients brief to achieve a richly layered history through various printed media.

The printed textured wallpaper was created using vignettes of imagery unique to Oxford. Voile gauze drapes were printed and hemmed with acrylic headers and footers to be fixed to sliding rails to be used as partitions to change the space when needed. Printed optically clear was installed to create interest and privacy on glass and oversized giant tags were produced as double sided prints to 10mm foamex and hung from the shop window using contrasting ribbons.

A large printed lightbox and a magnetic wall with custom colour and applied graphics made for a stunning graphic backdrop. Lastly to complete the effect pictures were printed and wrapped to 10mm MDF and installed using split battens so they can be changed in the future and to create a multiple layered effect.

Creative Direction by Carocom Ltd

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