BAF was appointed by specialist fit-out contractor Benchworks and leading design group Event Communications to support the ambitious decoration project of ‘The View from the Shard’.
BAF Graphics played a key role in the fulfillment of a truly engaging, visual adventure. At the entrance, BAF printed 50 light box graphics panels onto opal acrylic to start the visitors’ experience, while other light boxes surround them on various floors. Visitors are also escorted by cut to shape brushed effect vinyl letter wayfinding and signage on different floors.
On level 33, BAF printed panels to reproduce a quirky street map of London, and which are connected seamlessly to the floor. The overall effect captivates visitors as they wait for the next lift to the top. However, the climax of this multi-sensory journey inside the unique glass skyscraper is achieved at levels 68 and 69, where the reception for the lookout point and the viewing platform itself are situated. Cloudscape graphics, printed to optical clear film, encircle visitors on level 68, while 40 panels produced on a translucent based display material, flow around them on level 69.
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